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Catalyst online is the only Search Engine Marketing (SEM) firm dedicated to the healthcare industry for nearly a decade. The company has provided market leaders such as Pfizer and Novartis [case study] with highly effective search marketing strategies, including paid search and organic search. Maximizing the potential of search marketing requires a comprehensive understanding of how search engines work and the ability to act quickly in an ever-changing online landscape. Catalyst Search Marketing delivers:Exceptional Visibility Enhanced Brand Awareness Highly Qualified Traffic Competitive Advantage Superior ROI Search marketing is one of the best sources of qualified, targeted traffic and meaningful market data, whether that traffic originates from paid or organic search results. Continually producing meaningful results for scores of companies has earned Catalyst online the reputation as The Authority in Healthcare Search Marketing.