BetterSell Solutions

Founded in 1999, BetterSell Solutions provides sales and marketing training and consulting to companies large and small throughout the United States. The company was founded based upon the premise that most companies were missing the mark in the way they approached the market. These companies were more concerned with telling you about all the features they had and didn't worry at all about what problem they solved. And this followed with the sales force too. Most traditional sales training that companies do simply trained their sales reps on the features they offered, the proverbial product dump. Is it any wonder then what the sales rep does when they finally get in front of the customer? They do a brain dump. That's the problem we solve. We help companies position their company and products in terms of the business problem they solve and then train the sales force to deal with their customers on that basis. We also offer them the tools and methodologies to deal with different sales models from large account selling, to channel selling, to sales strategies to sales tactics. The company has recently announced a Diagnostic Sales Audit Survey which is an online survey that can be used to benchmark the state of the sales force and points out areas of waste and those golden nuggets upon which to invest. Although a small company we have aligned ourselves with other professionals who serve different aspects of the company. Inner Resources, for example for strategic planning and Options for Change for team building and organizational development. We believe our cadre of companies can significantly help any company.