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The Zandl Group has been acknowledged as one of America's foremost trend research firms. Zandl specializes in "what's next" for business providing clients with trend forecasts, consumer insights and marketing perspectives. The Zandl Group is well known for publishing the Hot Sheet, a widely subscribed to trending report that has kept marketers and advertisers tapped into youth culture since 1992. They have also just completed their first ethnography of 25 - 35 year olds - a "Year in the Life 2006" snapshot of young adults, conducted nationwide from June 05-may 06. Zandl Group clients include Viacom, Toyota, Bath & Body Works, Coca-Cola, Pfizer, and Starcom Media.