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Tiller has its roots in the observation that the desires to make a difference and make money are not incompatible. In fact, they are increasingly linked. As Director of Corporate Affairs at OppenheimerFunds, Tiller's founder Rob Densen saw the powerful reputation- and revenue- generating effects of brand and advocacy marketing campaigns that establish a corporation's fundamental concern for its customers. This lesson was driven home in 2001, when the September 11 terrorist attacks destroyed OppenheimerFunds' World Trade Center headquarters. It was later reinforced by a volatile market and a series of scandals across Corporate America that rattled investor and consumer confidence even more. Thanks to its ability to successfully align its interests with those of its customers, OppenheimerFunds emerged stronger than ever. For Rob Densen's perspective on the communications lessons of 9/11, please visit his article on the Heyman Associates website. Rob Densen formed Tiller in the belief that there is a unique opportunity right now to demonstrate to American business that those corporations that act in the public interest with conviction, business smarts and earnest intent will grab attention and market share from those in the shadows. Demonstrating this belief is what Tiller is all about.