Info

The PR Consulting Group is among the premier legal marketing and public relations firms in the United States. For more than a decade, the firm and its principals have consulted with firms ranging in size from three attorneys to more than nine hundred on all manner of marketing and public relations projects. We understand lawyers and the practice of law. Our services are specially designed with law firms in mind. We do not try to shoehorn a law firm into a cookie-cutter program better suited to a large corporation. We assist law firms in promoting their practices and clients' interests in a manner that meets the ultimate business development goals of the firm. Among the many services The PR Consulting Group offers law firms are the following:Strategy and BrandingStrategy and branding for law firms is very much a question of where to "place your chips." Lawyers both sell and service the work they do; therefore there is a limited "marketing resource" that must be allocated very carefully to ensure maximum effect. The PR Consulting Group and its counselors are skilled at assisting law firms in all manner of strategic marketing and planning, including:What are the markets for your services? What should they be? Where should you be expending your "marketing resource?" Who are the firm partners we should be promoting for maximum impact? When is the best time to reach our potential audience?