Info

The Shubert Organization pioneered the use of credit cards and automated ticketing services. It was instrumental in the creation of the TKTS ticket booth in Duffy Square. Recently the Shubert Organization built and opened its first Off-Broadway theatre, the Little Shubert on West 42nd Street. The Plymouth Theatre, to be renamed the Gerald Schoenfeld Theatre, was built in 1917. Its history includes such plays as What Price Glory?, Pride and Prejudice, Abe Lincoln in Illinois, The Caine Mutiny, The Odd Couple, The Life and Adventures of Nicholas Nickleby, and Equus, featuring such players as John Barrymore, Laurette Taylor, Tallulah Bankhead, Mary Martin, Yul Brynner, Richard Burton, Henry Fonda and Claudette Colbert. The Royale Theatre, to be renamed the Bernard B. Jacobs Theatre, was built in 1927. It's history includes such plays as Diamond Lil, The Magnificent Yankee, The Corn is Green, The Glass Menagerie, The Front Page, DuBarry Was a Lady and The Entertainer featuring such players as Mae West, Bert Lahr, Bette Davis, Ethel Merman, James Dean, Julie Andrews, John Gielgud and Laurence Olivier. The Board members of the Shubert Organization are John Kluge, Gerald Schoenfeld, Lee J. Seidler, Philip J. Smith, Michael I. Sovern, Stuart Subotnick and Irving M. Wall.