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Ideas company Saatchi & Saatchi New York is the largest agency in the 138-office Saatchi & Saatchi global network, part of Publicis Groupe, the world's fourth largest communications group. The agency has over 40 #1 brands in its client portfolio, including Tide, Pampers and Olay (Procter & Gamble) and Pillsbury, Betty Crocker and Cheerios (General Mills). The agency is known for its exceptional strength at understanding the emotional connections between consumers and products. This approach comes to life through Lovemarks, the methodology created by Saatchi & Saatchi to create "loyalty beyond reason" and "inspirational consumers."