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Rocawear is a co-venture between Roc-A-Fella Enterprises and The Comet Group, Rocawear, has catapulted to the top of the sportswear industry in only a mere 5 years since its inception in 1999. Diversifying from young men's wear to women's, juniors, children's, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of Damon Dash and Jay-Z's lifestyles.