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RegiSoft has been focusing on the mobile market since its inception, and has developed the World Trade ServerÔ, an award-winning m-commerce application platform for mobile marketing, interactive services, mobile ticketing and mobile content distribution. Now that the market and its needs have caught up to its evolutionary concept of a market revenue model, the time is ripe for the World Trade ServerÔ to play a pivotal role in the constellation of mobile service networks. RegiSoft's strategy has been to establish strong channel partners to distribute and resell its products, and it has been working at signing commercial agreements. For worldwide and large-scale projects, RegiSoft has established business relationships with prominent global and experienced integrator partners (Ericsson, SUN and IBM) to ensure that these are handled in the most professional manner. The WTSÔ and its applications benefit network operators and wireless service providers in the following ways: Generate revenues from third-party vendors through advertising and commission fees for interactive services Strengthen customer loyalty and reduces churn with personalized offerings and convenient services Increase brand awareness derived from enhanced marketing differentiation and expanded distribution channels Build customer relationships through satisfying end-user interaction Established in 1999, RegiSoft is a privately held company with offices and representation in Asia Pacific, Europe, USA, Latin America and Israel.