Info

We are a fifteen-year-old marketing research and consulting firm dedicated to understanding what matters to today's consumer. Headquartered in New York City, we have offices in Chicago, Los Angeles and France, a magnificently dynamic and talented staff and an international network of clients and correspondents - all brought together by the passion to seek truth and inspiration in everyday life. PortiCo Research combines on-site observation and in-depth interviews to explore the consumer in their own natural environment. We explore the consumer experience from multiple perspectives, far from the artificial environment of focus group rooms or the detachment of quantitative surveyors. We venture out into people's homes, their hearts, their world, by interviewing family and friends, sharing their adventures and their worries to get to know what matters to them - so we can advise clients how their brand can become more meaningful. What makes us different is going into the field, finding the truth on the spot, and being brave enough to debate conventional wisdom. At PortiCo, we take pride in getting the real story from real people's lives. The real story defies expectations, it keeps preconceptions in check, and often changes our clients' outlook. We realize that what people say doesn't always reflect what they think and feel. So we watch, listen, ask questions, and let people speak freely about their lives - an intimate process which captures on videotape the real-life story that often convinces clients to reassess their business.