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Porter Novelli was founded in Washington, D.C. on the revolutionary idea that the creative, strategic marketing approaches used in the commercial sector could and should be applied to help nonprofit organizations improve public health and address social issues. With our first major U.S. client - the National Institutes of Health - we created the National High Blood Pressure Education Program. And over the next 25 years, we worked together to improve an entire nation's cardiovascular health. From those early days, Porter Novelli grew to become the premier social marketing agency, creating such famous programs in the U.S. as the Food Pyramid, the 5 A Day campaign and the Truth youth anti-tobacco campaign.