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Petsky Prunier is pleased to announce the sale of Brand Connections to Veronis Suhler Stevenson, a New York-based private equity firm focused on the media, information and education industries, in partnership with Brand Connections' management team. The company was previously a portfolio company of private equity firm The Cypress Group. Brand Connections is one of the largest out-of-home media and marketing companies in North America. The company provides integrated, venue-based media, marketing and promotion opportunities, including digital and billboard media, product sampling and event marketing, reaching target groups of consumers in a variety of venues, including airplanes, hotels, cruise ships, outdoor sports and recreation environments and universities. The company's SkyMedia network, which it acquired in 2006, is the sole provider of all airline and transportation-related tray table advertising in the US and Europe. A team from Petsky Prunier, led by Sanjay Chadda, served as exclusive financial advisor to Brand Connections and initiated, structured and negotiated the transaction on behalf of the company. This is the second time Petsky Prunier has advised the company in a recapitalization. "I have been in the investment banking and Private Equity business for over 20 years. I have never seen an investment bank produce as many bids as Petsky Prunier did in our process. I was surprised and impressed with Petsky Prunier's knowledge of the marketplace and by the depth of the relationships they had with virtually every company we needed to reach. They got us over 50 bids from quality interested parties. Multiple bids, properly managed, develops the competitive tension that you need to maximize value. They did a great job working with us to develop a rationale for why our business deserved to be valued a certain way…and ran a process that delivered value in excess of expectations. That's what we hired them for; that's what they did."