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It may be where you buy your gear, but our original NYC flagship store is so much more than a place to shop. Located in NoHo - New York's laid-back downtown neighborhood - this sprawling 1,630ft² set-up offers a truly personalized shopping experience. From personalized gait analysis to installations showcasing our signature tech, every aspect of the space has been carefully curated to help you delve deeper into the world of On. Use the Magic Wall to browse our shoe collection based on performance qualities, and chat with our knowledgeable team to find the ideal gear for your goals. A hub for the local running community, our Lafayette store plays host to regular events, movement sessions and group runs.