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McCann-Erickson WorldGroup, a $30 billion global marketing communications company, is comprised of McCann-Erickson Worldwide, the world's largest advertising agency network, with operations in 131 countries, as well as a portfolio of specialized marketing communications companies. The other WorldGroup companies are: MRM Partners (direct/customer relationship management; on-line marketing communications through Zentropy); Momentum Worldwide (event marketing/sales promotion); and Torre Lazur McCann Healthcare Worldwide. In addition, WorldGroup is allied with Weber Shandwick (public relations) and FutureBrand (brand equity consulting/design) through its parent, The Interpublic Group of Companies.