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M. Silver Associates offers a comprehensive array of services to complement our clients' marketing, advertising and promotional initiatives, including:Research and Strategic Planning - Supporting the business goals of our clients through breakthrough campaigns rooted in research, driven by creativity and designed to deliver results; strategically leveraging and complementing advertising, stimulating partnerships and increasing profitability and shareholder value. Media Relations - Executing high-impact media exposure on local, national and international levels based on in-depth understanding of client goals and positioning and extensive media contacts and relationships. E-communications and Marketing - Email campaigns, webcasts, websites, podcasts, text messaging, RSS, iPods: taking advantage of the latest IT to get your message out. Special Events - Creating and implementing attention-generating events for internal and external audiences to promote brand messaging and product launches. Examples include: grand openings, product launches, trade shows, press events, employee meetings, word-of-mouth (WOM) promotions, guerilla marketing, seminars and symposia. B2B Marketing - Program planning and execution of events and media relations-driven communications campaigns designed to influence key client market sectors. International and Multi-Cultural Marketing - Global media reach through independent and WORLDCOM connections to promote client penetration of key international markets as well as multi-cultural expertise to help U.S. and non U.S. clients gain greater awareness with special interest audiences in North America and Latin America. Issues Management and Crisis Communications - Planning, training and managing issues and crisis situations that have the potential to disrupt business operations and cause financial turmoil; delivering and implementing recovery programs to offset negative perceptions and re-build damaged reputations.