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The Travel and Lifestyle group at M Booth & Associates specializes in tourism marketing and the promotion of leisure products and experiences. Clients include destinations, hotels and resorts, spas, tour operators, cruise lines and travel Internet sites, as well as luxury brands in the wine, spirits and gourmet food categories. The Travel and Lifestyle practice keeps its pulse on current consumer trends to analyze client needs and special situations, and to design programs that address specific, bottom-line goals and objectives. Our approach includes pinpointing specific audiences, identifying the relationship consumers have with a brand or travel entity, and developing a brand's personality in a way that brings it closer to its essence. When we articulate a brand image through attention-getting and creative public relations programming, great things happen for our clients. Recent highlights include the launching of the uber-luxurious Skylofts at MGM Grand in Las Vegas and the introduction to the U.S. market of easyCruiseOne, the first ship in the easyCruise fleet to begin "luxe for less" itineraries to the French and Italian Rivieras as well as to the Caribbean. We have introduced Yahoo! Travel's newest online product features to media, consumer and influencer audiences, and as PR counsel to the U.S. Virgin Islands Department of Tourism, we are conducting aggressive international media relations and strategic partnerships and promotions. Additional M Booth travel clients include MGM MIRAGE, Las Vegas (now including the Mandalay Bay Group), Borgata Hotel Casino & Spa (Atlantic City), Rocky Mountaineer Vacations (Canada), Utah Office of Tourism and the Detroit Metro Convention and Visitors Bureau.