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Lippincott Mercer, founded in 1945 as Lippincott & Margulies, pioneered the discipline of corporate and brand identity, and image management consulting. Through its work for more than 3,000 clients worldwide, the company has created proprietary brand identities and image management programs for corporations, retail establishments and product/service brand lines in every major industry sector. One of the best known brand names in the image and identity field, Lippincott has left a legacy of impressions on the world's public with programs that are recognized as classic examples of enduring brand identities, including American Express, Coca-Cola, Duracell and Goldman Sachs. Recent programs include ABN AMRO, Agere Systems, BD, Citigroup, DaimlerChrysler, Deloitte & Touche, ExxonMobil, Humana, IBM, Nissan, Pemex, RadioShack, Sprint, Televisa and UPS.