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Kurt Salmon Associates (KSA) is the premier global consulting firm focused exclusively on the retail, consumer products, and health care industries. For more than 70 years, KSA has been helping clients achieve significant gains through strategic growth initiatives, superior product performance, and comprehensive enabling technologies. From concept to consumer, KSA's portfolio of services helps clients in the Americas, Europe, and Asia-Pacific achieve lasting, meaningful improvements that create true distinction in the marketplace.