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Innovation Ads was established in October of 2002 as a lead generation firm servicing corporate brands as well as colleges and universities. Today, Innovation Ads services the world's leading brands by leveraging interactive marketing software; a multi-channel Direct Response Marketing network of over 600 proprietary and affiliate portals and the second largest media buying capacities in the Direct Response Television industry. The mission of Innovation Ads is to cut cost in public education by de-segmenting the Enrollment Management process, while providing a better marketing model for not-for-profit public education.