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HUGO BOSS has provided critical support to many of the Guggenheim Museum's programs since 1995. In addition to The Hugo Boss Prize, the company has helped to make possible retrospectives of the work of Matthew Barney, Georg Baselitz, Ross Bleckner, Francesco Clemente, Ellsworth Kelly, and Robert Rauschenberg, and James Rosenquist; the presentation Art in America: Now in Shanghai; and the Ed Ruscha (2005) and Felix Gonzalez-Torres (2007) exhibitions in the U.S. Pavilion of the Venice Biennale.