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The GfK Group, headquartered in Nürnberg, Germany, is one of the largest market research companies in Europe and the world. The GfK Group has 90 subsidiary companies, associates in 43 countries around the world and a total of 4,100 full-time employees. GfK is represented in Europe, Asia (including Japan and Australia), and the Americas, and is the worldwide leading information provider for the durable goods industry. The GfK Group offers consumer tracking, non-food tracking, media and ad hoc services.