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Elephant's (formerly CinéMaya) clients include DIRECTV WorldDirect, Air France, Indus American Bank, TeenPatti.com , Shaadi.com , Fropper.com , AASTHA Television Network, Citibank NRI Services, Primus Telecom, Cash2India.com , Xoom.com , IndiaPlaza.com and House of Spices amongst others. Elephant Advertising has created a leadership position, which allows clients to reap the benefits of having a fully focused and a committed team that delivers results. The edge Elephant offers comes through its parent company CinéMaya Media and its integrated model of media services and business units. Being in the media delivery and content production business, Elephant draws the strength, knowledge, resources and experience of its sister platforms to provide enormous opportunities to extend business with this model community. Elephant Advertising is a subsidiary of CineMaya Media Group, Inc.