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AssetEconomics is a boutique New York-based advisory firm that is focused on shareholder value creation. The firm has as its repertoire the standard advisory approaches to the strategic management of value creation. But it also has particular expertise is in the identification, performance measurement and management of intangibles and unique methodologies and insights into the linkages between fundamental capital market performance outcomes like Total Return to Shareholders (TRS), organizational level performance metrics like economic profit and value drivers.