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ARCADE Marketing Inc., the global leader in olfactory and product sampling, is now providing its MicroFragrance® Scratch‘n'Sniff technology to support the marketing of over-the-counter preparations that have a distinct aroma signature. Vicks VapoRub is the most recent marketer to utilize ARCADE's dynamic aroma sampling system, for its latest national magazine advertising program. ARCADE's MicroFragrance® Scratch‘n'Sniff delivers multiple and impactful scent trials when rubbed or scratched, thereby providing the consumer with an opportunity to experience VapoRub's "feeling of freer breathing" product benefit, and distinctive olfactory properties. The cost effective ARCADE MicroFragrance® Scratch‘n'Sniff sampling technology, long a favorite of the Food & Beverage sector, is receiving increasing attention from the OTC/Pharma and Consumer Packaged Goods industries, as a way to attract consumers of soaps, shampoos, oral care products, and skin care preparations. In addition to positively influencing the purchase decision, and driving greater brand recall, usage of this sampling technology also reduces costly returns caused by product tampering. ARCADE Marketing, the global leader in fragrance and cosmetic sampling, has a one hundred year history of innovation and excellence, in service to the Consumer Packaged Goods, Cosmetic, and Fragrance industries. ARCADE Marketing is widely recognized as the pioneering developer of interactive, olfactory and product sampling, and now offers twenty six different technologies. These unique trial vehicles were developed by ARCADE's in-house research laboratories, whose efforts have resulted in the issuance of over 60 domestic and international patents. Best known for its ScentStrip® sampler, ARCADE also offers LiquaTouch®, DiscCover®, BeautiSeal®, BeautiTouch®, PowdaTouch®, and many other proprietary sampling devices, all designed to increase sales and generate greater brand recall. ISO certified, FDA registered, and cGMP compliant, ARCADE is headquartered in New York City and has primary manufacturing facilities in Chattanooga, Tennessee and Baltimore, Maryland. Additional manufacturing and sales offices are located in France, the United Kingdom, Australia, Japan and Brazil. For further information contact www.sales@arcadeinc.com.