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led him to request that AMI create their first online identity. The Group Y is a reknowned 3-dimensional design firm whose clients include American Express, Intel, Texaco and Madonna, and whose work can be been seen at the Museum of Modern Art and The Liberty Science Museum. The Group Y's work is featured in everything from international magazines to television to film to museum exhibits. The challenge was to take the complex and sophisticated work of The Group Y, and present a simple, direct and successful interactive design. ogether with digital design company product d, AMI created both Flash-based and HTML-based sites, which feature motion-intense graphics and sound. . Additonally, like many smaller companies creating online branding, AMI and product msd helped Group Y to refine their identities and marketing strategies so that they were unified and attractive. The site brings the company an additional flow of clients and offers the firm an easy method to show its work.