CineMedia Promotions

CineMedia Promotions is a specialized venture geared to the marketing needs of film score, soundtrack, and cast album recordings in a cost-effective manner. With many years of experience marketing these releases, CineMedia Promotions has perfected a proactive and reactive marketing system to meet the special needs of these releases. By modifying tried-and-true publicity and promotions campaign strategies to promote the composer as artist, utilizing the markets of release as if they were tour markets for the artist-composer, CineMedia Promotions will successfully create a high-profile proactive marketing campaign for your soundtrack or cast album release. CineMedia Promotions has established relations with traditional media outlets, as well as movie theater chains, trades, and film and theater-oriented publications. CineMedia Promotions has culled a select group of film and theater music aficionados at national and regional publications, major daily newspapers, and radio stations, in addition to these specialized publications. CineMedia Promotions has established relations with film and theater music oriented publications, webzines, and direct with fans around the world via the internet. After the movie's release CineMedia Promotions creates reactive campaigns, targeting markets where the per screen average is highest and markets where the shows are being performed. CineMedia Promotions creates specialized campaigns for the video release and Cable TV release of the films associated with these recordings. Currently the US market is seeing a boom in the acceptability of film music, soundtrack, and cast recordings within the mainstream. Even when the movies barely break even, soundtrack sales have soared. Not only are current recordings benefiting from this increase in sales, reissues and compilations have become an integral part of a label's repertoire. CineMedia Promotions is a full-service company which assists labels not merely with marketing and sales, but also with creative conceptualization of reissue and compilation albums.