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We maintain the well-being of our ANIMALS by providing fresh pasture and water, and by treating them humanely. We provide for the well-being of our rural COMMUNITY by our civic participation and by contributing to the local economy, both as producers and consumers. We guard the well-being of our FAMILY by making our ranch a safe place for children to learn the value of an honest day's work (as well as the value of hard-earned leisure) and by marketing our meats directly to consumers, thereby avoiding the whims of Chicago's commodity markets. We promote the well-being of SOCIETY by nurturing a personal relationship between grower and consumer, and by providing people with a wholesome product at a fair price.