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Mailnet Services began nearly a decade ago with the vision of automating direct marketing processes to achieve lower costs, improve turn-around times and increase effectiveness. The first service, Listcleanup.com, was launched in 1997 to specialize in data base hygiene. It revolutionized the industry by cutting minimum costs by 80%, turn times by 75% and per thousand costs by 60%. Today, Listcleanup.com services over 2,000 customers and processes over 1.6 billion records annually. We followed this success in 1999 with MailnetExpress®, a fully automated online direct mail service for geographically dispersed organizations, such as franchises, retailers, dealers and multi-location organizations. The service provides the corporate office with control over their brand while the remote office has the flexibility to select and customize approved mail with local offers or contact information. MailnetExpress' engine automatically facilitates the coordination of all the dispersed orders and then gangs the print run, dramatically lowering print and mailing costs. In 2006, Mailnet Services continued its plan to be one of the first companies to offer a full suite of marketing services through a single marketing portal. Its acquisitions of MarketingForce, Synapse Technology, and Conclusive Strategies expanded Mailnet's capabilities to include online ad-builder, digital asset management, behavior analyses, event-based marketing, data analytics, and geo-mapping. To better reflect the expansion of these marketing resource management services and a continued focus on data-centric decision-making, the company has re-branded itself as Conclusive MarketingÔ.