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Wohl Associates is a consulting firm specializing in office automation, personal computers and workstations, applications and systems software, and end-user computing. Formed in 1984 by noted office automation consultant Amy D. Wohl, the firm provides services to hardware manufacturers and software publishers as well as product users. Wohl Associates' areas of emphasis change over time, moving with the dynamics of the computer industry. Its long-standing interest is the intersection of emerging technology and office work, particularly the problem of understanding how new technologies enter the market and who will ultimately market them successfully. Expertise lies in Market Dynamics, a way of identifying events and time frames of technological or market change and the business opportunities these changes offer. The firm tracks new products and technologies, new markets and new players. This expertise has earned Wohl Associates high visibility in the area of Positioning new products and business strategies as well as Repositioning existing products, technologies, and players. The firm provides a broad range of services, including:For Hardware Manufacturers and Software Publishers Market Research Product Design Product Evaluation Product Development Analysis Pricing Strategic Positioning of Products and Strategies Development of Marketing Strategy Competitive Analysis "White Papers" on Industry Issues Distribution Strategies Seeking Strategic Alliances Product Acquisition and Sale Web Site Reviews Leveraging Market Research For End-User Organizations Strategic Planning for Office Automation Strategic Planning for Personal/End-User Computing Presentations to Senior Management Technology Advising Systems Planning and Design Equipment Selection Implementation Planning Work/Productivity Measurement Cost Justification Systems Audits For the Financial Community Evaluation of Business Plans and Opportunities Start-Up and New Venture Consulting Wohl Associates is known for its skills in problem analysis and solution. We have helped dozens of organizations address sticky problems and find satisfactory results. We pride ourselves on our ability to teach your organization new skills as we work on your problem, so that you will have the skills to solve the problem on your own the next time. Wohl Associates has a vast network of contacts throughout the information processing industry, and can put this knowledge of who knows what, who does what, and who can help you, to work for you. If necessary, we can put together a team of experts from a variety of sources to address and solve your problem -- or refer you to an appropriate firm.