Info

SmartPath offers software that revolutionizes enterprise marketing-adding efficiencies and increasing effectiveness-without disrupting processes already in place. Recognized as the visionary of Marketing Resource Management (MRM), SmartPath addresses the full continuum of marketing needs with a solution that stays focused on providing the tools necessary to execute programs. SmartPath provides comprehensive MRM functionality that enables marketers to optimize core functions, including information management, operations, and team communication. In addition, the SmartPath Blueprint delivers the final critical component to any successful MRM implementation: the ability to configure a solution to meet the unique marketing needs of every marketing organization.