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When you need color, what matters? Having the perfect color at the right time. Certainly, price is important—but you know nothing costs more than down-time or spending time trying to get a supplier up to speed. Yes, we’re proud of our long history, wide range of offerings, ability to deliver small to huge orders, and outstanding staff. Yet, we know these elements of General Color mix beautifully to accomplish one goal: Eliminate the hassle when delivering high-quality color. We pride ourselves on being big on offerings while maintaining the customer service of a small company.