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Superfridge is a Connecticut based organization established in 1988, In-Store Opportunities, Inc (f/k/a Superbin USA) runs the SUPERFRIDGE program, currently available in 2,700 stores covering more than 50 markets. SUPERFRIDGE was created to provide frozen and refrigerated brands with a point of purchase event combining three key marketing elements - advertising, off-shelf display, and dedicated merchandising support - maximizing brand sales through increased in-store visibility.