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Sway, Inc. is a leading social media marketing company with offices in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as HTML email, Podcasts, Really Simple Syndication (RSS), and Mobile Phone SMS text messaging. Sway's proprietary online tool, Shoutlet, help companies reach their target audiences distribute content and measure results online.