Info

GLR (Grupo Latino de Radio) is the international subsidiary of UNION RADIO, holding company for Grupo PRISA's radio assets. Together with the unquestionable leader in Spain, Cadena SER (Union Radio's assets in Spain), we bring 75 years of experience and know-how. With more than 1,000 stations in 350 markets, across seventeen countries, we are the pre-eminent Spanish language radio group in the world and 28 million people tune into Union Radio's programs each day. We have local partnerships with the leading media players in North and South America, including Televisa in Mexico and Grupo La Nación in Costa Rica. Our radio networks have the most renowned and experienced news and sports anchors in every major market. GLR has over 20 leading brands that cater to a vast array of local and regional tastes. We export successful program formats from one country to another, always making sure that the content is localized. Our top brands that span the continent and Spain, are: W Radio (talk/news/sports radio format), 40 Principales (CHR, pop rock stations), and Bésame (adult contemporary music stations). Some of our flagship formats include Carrusel Deportivo (weekend sports), Hoy x Hoy (morning drive news), and Hablar por Hablar (late evening talk). Our strategy with global brands and global content formats enables us to capture synergies that no other radio operator can achieve with advertisers, sponsors and record labels, throughout the entire Spanish speaking world. . GLR also offers a pan- regional feed that allows coverage of all the Spanish language markets in America.