LORDS South Beach is a new hotel concept imagined by some of the most creative minds in the Gay community. This “Appropriately Oriented” concept unites the many members of our dynamic community; it embodies our essence: liberating, playful, seductive, exciting, determined, and proud. Located at the one of the largest Gay beaches in the world, LORDS South Beach will serve as a beacon for the Gay community in Miami, a place where members can find both personal and communal fulfillment, while enjoying great food, parties, and services. LORDS South Beach is the first hotel brand in the U.S. that has been created solely for you.