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WaterTop Unlimited is a newly formed company founded by long-time industry professional, Tim McKercher, and will offer services in Public Relations and Event Marketing. The Florida PWC Rally Series is a three event series that offers owners and their friends and families a professionally organized weekend full of watercraft related activities. "WaterTop Unlimited is proud and excited to produce the 2005 Florida PWC Rally Series." exclaims WaterTop Unlimited President and General Manager, Tim McKercher. "The FRS, as the Florida PWC Rally Series has become known, is the country's premier recreational event series and has brought a new avenue for watercraft owners to enjoy their passion. The FRS is also the perfect venue for new owners to meet new people, to learn about the sport, and to see all that is it has to offer." McKercher and Perry Performance Group President Glen Perry developed the FRS concept four years ago with the goal of providing watercraft owners and enthusiasts a water top version of Daytona's bike week. Watercraft World® magazine named the FRS their "Aftermarket Product of the Year" in 2003 and it has since set the standard for recreational/owners events attracting over 1000 participants. The 2005 series will have "fun" as the year's theme and will see many of the popular aspects of the events return, with several new twists adding to the experience. Each event is designed to offer the ultimate watercraft weekend get-a-way at a location in Florida that offers a wide variety of scenery and water conditions. Each event is organized to maximize participants' fun on and off of the water at their own pace.