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Livestock Improvement offers dairy farmers in New Zealand an on-farm AB service that provides technicians who visit farms daily to inseminate cows. In the quest to improve the efficiency of its service, Livestock Improvement has embraced the concept of Web-enabled spatial software that links to multiple datasets and produces maps of optimized traveling routes for its technicians nationwide. GeoMedia WebEnterprise enables Livestock Improvement employees to produce real-time maps over the Web.