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The next time you're looking for a north-central midwestern adventure, make Medford, Wisconsin, your home base. Our little town has easy access to the best nature areas in the state, and it's home to our local Shoe Sensation, where you'll get fitted with the right footwear for your trip. When you visit our store in the Medford Center at 111 N. 8th Street, our friendly Shoe Sensation team will welcome you and help you navigate our racks of go-to brands. From Under Armour and Converse to Hey Dude, Adidas, and more, we have just the shoes you're looking for to please everyone in the family.