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The Boyds Collection Ltd. is a leading domestic designer, importer and distributor of high quality, branded plush and giftware products. The company sells it products through a large and diverse network comprised of independent gift and collectibles retailers, premier department stores, selected catalogue retailers and other electronic and retail channels. The company launched its first retail operation, Boyds Bear Country, a unique entertainment and retail experience in Gettysburg, PA in 2002 and has recently expanded with a second location in Pigeon Forge, TN. Founded in 1979, Boyds has successfully developed a strong niche and brand identity because of its affordably priced, high-quality, "Folksy with Attitude" products.