Info

D.K. Shifflet & Associates Ltd. (DKS&A) specializes in market research and consulting services to all sectors of the travel industry. Established in 1982, the company is located in Falls Church, Virginia, a suburb of Washington, DC. During the past two decades, DKS&A has accumulated an extensive ongoing database on brands by sector and traveler type. DKS&A places the data in a contextual marketing framework and provides consulting. DKS&A has a large client base, is recognized as the leading travel and lodging research company, and has extensive product development and competitive brand positioning experience for ROI maximization.