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Our toolbox looks about the same as any other PR agency — what's different is how we use those tools. Getting attention in today's message-saturated world is tough. It's not enough to trump out the same old tricks — you have to back those up with a dedicated zeal to make them work, even in the toughest situations. Sometimes, the difference between success and failure is the muscle you're willing to put behind those tools. When it comes to P.R., we're buff!