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Prince Corporation prides itself on being much more than a distributor and manufacturer. Prince offers its customers many services to help them be successful. Services available include; advertising support, promotional flyers, store layout, end-caps, shelving, merchandising aids such as signs, banners, etc., seminars, and much more. The goal of Prince Corporation is to achieve steady consistent growth through helping their customers succeed at retail. Prince Corporation of today is a descendant of Banner Mills, which was built by William H. Upham in 1886. Upham, who was later to become a Governor of Wisconsin, initially employed seven people. William Upham, born in Massachusetts and raised in Wisconsin, was a civil war veteran and also a veteran businessman who had struggled in the logging business. Although Marshfield was platted as a town in 1873 it was nothing more than a post office and an Inn sitting in nothing more than a clearing along the railroad tracks. Without full-time work most of the year or family life to give that work a traditional sense of direction, Marshfield was a site of transients going to and from the local logging camps and moving northward along with the railroad. Thus Marshfield was the site of drunken brawls, gunplay, and the gamut of frontier was just life. The Upham family recognized Marshfield as a location for bringing in raw materials and processing them into usable products for the expanding markets to the south. The Uphams built the town's first saw mill and general store in 1878, a planing mill in 1879, and a furniture factory in 1882. The Uphams recognized that the logging frontier was ending and the farmer's frontier beginning and built the flour and seed mill. In 1883 Marshfield was incorporated as a city. In the Summer of 1887, a fire broke out at the Upham Lumberyard. It had been a particularly dry season, there was a strong westerly wind, and 17 million board feet of lumber filled the area along side the railroad tracks. The fire moved from the lumberyard and quickly engulfed most of the city. The mill caught fire with 10,000 bushels of wheat inside it's elevator. The day after the fire, June 28, proved to be a pivotal point in Marshfield's history and Prince Corporation. William Upham, the principal employer, developer, and mayor, decided to rebuild and keep his businesses in Marshfield. Had this not occurred, Marshfield may not have rebounded from the fire. By 1887 it had become apparent that extensive railroad construction was going on throughout the state with convergence in the center - Marshfield. Marshfield found itself between two major Midwestern centers; Chicago and Minneapolis/St.