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All of us at Whitney McKnight & Associates have been on both sides of the media, as givers and takers of information. Editors, writers, and other media professionals enjoy working with us because we know how to make their jobs easier-we understand what they want and need. We don't waste their time. And that other adage, "Patience is a virtue," means that if we believe in your story, we'll work to find the right people in the media who'll believe in it, too. Pay attention to the scenery. Because we at Whitney McKnight & Associates routinely work with several different industries and are voracious consumers of current events, we're exposed to trends and factors perhaps you've yet to hear about. We can help you see how your business fits into the bigger picture. Tame your fears: be prepared. Confidence comes with mastery of one's art. Mastery comes from preparation. Preparation creates a willing audience. When you know your story and your part in it, you tell it with confidence, making your audience more receptive. We'll work with you to develop key messages and strategies for staying relaxed and focused whenever you speak publicly and to the media. Play the part that fits you best. What we do at Whitney McKnight & Associates we do well. What we don't, we delegate. We ask the right questions. We help clients develop their corporate identities. We write excellent copy. We think about who needs to know about our clients and why. We think of it as media and public relations project management. You can think of us as your "professional yentas." Assign the best players. Ultimately, if your story is to stand the test of time, your employees have to understand and believe in it, too. If you are a small business owner, we can help you recruit, retain, and effectively train employees who will embrace your company's mission and seek to carry it out. Be sensational in more than one language. When you need to reach beyond the realm of English-speaking audiences, we offer translation services in Spanish and Portuguese, and soon will add French and Italian. Our translators are all professionals and, with the exception of French, are native speakers. Know who you are-and soar. We chose the hawk for our logo because we believe that its remarkable vision, power, and precision conveys our three main tenets: See things for what they really are. Keep a light heart. Act with courage, conviction, and kindness. For more information, contact info@whitneymcknight.com about us | services | clients | news from the word bird | contact us | home