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The mission of the NAIC is to assist state insurance regulators, individually and collectively, in serving the public interest and achieving the following fundamental insurance regulatory goals in a responsive, efficient and cost effective manner, consistent with the wishes of its members: Protect the public interest;Promote competitive markets;Facilitate the fair and equitable treatment of insurance consumers;Promote the reliability, solvency and financial solidity of insurance institutions; and Support and improve state regulation of insurance.