DDA MediaTek

DDA MediaTek is an established marketing consulting and media relations firm representing entertainment and technology companies in the motion picture and television industry for over five years. Headed by entertainment industry veteran Rex Weiner and based in Los Angeles, DDA MediaTek is affiliated with Dennis Davidson Associates, the leading independent international film PR firm with offices in Los Angeles, London, Sydney and Cannes. DDA MediaTek provides invaluable marketing and corporate communications expertise to film finance and production companies and to digital media businesses seeking to leverage their brand within Hollywood and the global entertainment arena. HOW are MediaTek results achieved? 1) Mtek elevated REAL IMAGE DIGITAL's brand in a BIMC (Brand Image Marketing Campaign) positioning client for an eventual $60M acquisition by TECHNICOLOR. 2) Mtek managed PALM, INC. marketing efforts in an alliance with the AMERICA FILM INSTITUTE resulting in BARBARA STREISAND and TOM HANKS Lifetime Achievement Awards showcasing Palm's technology at the heart of Hollywood's creative elite. 3) Mtek advised on, managed and publicized PALM, INC's launch of a custom CLAUDIA SCHIFFER PDA at Herring on Hollywood resulting in a sales landslide of the Claudia Palm on her Web Site and increased demand for other Palm product. 4) Mtek staged and publicized a major new technology event at the CANNES FILM FESTIVAL through the Cannes Market called MITIC for four consecutive years handling the corporate public relations campaign in North America resulting in increased exhibitor participation and revenue for its client and the festival. 5) Mtek handled corporate public relations for PACIFICA ENTERTAINMENT establishing an emerging international film financier's profile in Hollywood and lending credibility to the company's eventual merger drive with INTERMEDIA. 6) Mtek directed corporate PR for BOEING DIGITAL CINEMA at the Cannes Film Festival resulting in introductions and alliances with the creative community and representation by CAA (CREATIVE ARTISTS AGENCY). 7) Mtek devised multi-faceted marketing program for FINAL DRAFT screenwriting software resulting in the expansion of sales base in domestic markets and international arenas not yet penetrated such as France.