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Established in 2002, TRUE Agency is a strategic and creative agency specialized in targeting Transcultural„§ markets. TRUE Agency services lifestyle-oriented brands, from diverse industries. TRUE Agency defines Transculturalism„§ as an evolution beyond race-based market paradigms. Transculturalism„§: def. - "unlimited, dynamic, uncompartmentalized, and beyond known cultural boundaries." TRUE Agency has offices in Los Angeles and New York. Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,100 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations Club® and Homewood Suites by Hilton®.