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FischerHealth formed the industry's first dedicated Health Information Technology (HIT) practice in 1996. Since then we have developed and implemented strategic communication programs for a host of HIT clients, ranging from emerging VC-backed companies to well-established market leaders in many categories, including information systems, ASPs, hardware and software manufacturers, Internet-enabled service providers and systems integrators. In addition to our experience with a wide range of health care technology platforms and applications, we provide clients with valuable insights into the key stakeholders and issues affecting their business , from economic, implementation and adoption challenges to patient safety and privacy concerns, to name a few. Health information technology , just like health care in general , requires a deep knowledge of a specialized market. FischerHealth understands the unique challenge of translating complex technology into terms consumers and the media will embrace as well as developing strategic, creative communication programs that deliver measurable results for our clients.