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Sorcia, Inc. was formed in 1998 to provide web-based strategic sourcing solutions for marketing organizations within Fortune 1000 companies. Buyers at these accounts use Sorcia's solutions to strategically plan, source, and manage ongoing business relationships with outside marketing service vendors that execute marketing programs. These vendors include advertising, direct mail, market research, tradeshow, and other suppliers involved in marketing activity.Sorcia's offerings capitalize on several key macroeconomic trends--outsourcing, strategic sourcing, and the Internet--to address long-standing problems for marketers. Marketing procurement inefficiencies cost the typical Fortune 1000 company $10-$20 million annually. Dramatic productivity improvements can be achieved resulting in reduced marketing program costs by managing complex business relationships with vendors more effectively. Sorcia's product offerings greatly increase Marketing Return on Investment by making it faster, easier, and more cost effective to deliver marketing programs through the marketing services supply base.Sorcia is an innovator in the emerging market segment of Sourcing Solution Providers (SSPs)--firms that concentrate on strategic sourcing, the next wave of business-to-business (B2B) e-commerce involving value-added products and services which extend beyond simple transactions. Sorcia uses web-based technology and is synergistic with companies in other Internet segments, including marketing automation suppliers, exchanges, directories, and content providers.