Info

MarketSoft provides Marketing Process Management software that drives new sources of revenue by connecting marketing activity with sales results. MarketSoft offers vertical industry solutions focused on specific revenue opportunities, such as cross sell, agent-driven marketing and partner loyalty. These solutions are built on an innovative distributed architecture specifically designed for the extended enterprise and an award-winning product platform that increases marketing effectiveness, reduces operating costs, accelerates revenue conversion, and improves visibility across organizational boundaries. MarketSoft customers include Cisco Systems, IBM, GE, FleetBoston Financial, American Express, Fidelity Investments, MetLife and Allstate.