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Straight out of the West Coast, Serious Pimp, Inc. is the LEADER in sunglasses and apparel that blend Hip Hop style with MMA attitude. Serious Pimp is led by its President Snoop Dogg and Chairman of the Board Bishop Don Magic Juan. SP has a high-profile following and endorsements from Hip Hop's elite including Tha Dogg Pound, Ice Cube, Ice-T, Three 6 Mafia and MMA Legends Kimo Leopoldo, Tito Ortiz and Rampage Jackson.